As FPG began to expand beyond its core portfolio, it sought an identity for its new Revcuity brand that would stand confidently alongside its established offerings.
Their new brand identity reflects exactly who they are: People-powered. Introducing Revcuity. Growth powered by human connections, delivering game-changing revenue. Revenue isn’t found. It’s engineered at the point of customer interaction. Revcuity embeds Certified Performance Managers where it matters most. They design and manage on-site programs for automotive, hospitality, and financial service firms that increase profitability without compromising the customer’s experience.
The new identity honors their ethos: Engaging people, elevating performance.
WHAT WE DID
Brand Positioning
Brand Development
Brand Voice
Brand Messaging
Brand Strategy
Brand Identity
Industry Insights
Audience Research
Content Strategy
Copywriting
Video
Website Design
UX/UI Design
Print Collateral
Trade Show Booth
Pre-Show & Post-Show Strategy
Social Media
Email Marketing Campaign
PR
Brand Guidelines
Brand Collateral
“I'm proud of how our collaboration with Willful spurred our new brand identity, which has set us apart, enhancing our brand's position with exceptional design & customer-centric focus.”
Ken Stellon — President, Revcuity