Brewhouse Legends sought a way to bring the passion and creativity of craft beer brewing to the snack aisle.

Innovation without precedent is the brewer's mantra, delivering new flavor experiences meant for sharing. Inspired by this tradition, they crafted snack mixes that are destined to become legendary. All they needed was a brand experience that made them stand out in the market.

Our challenge was to create a brand that could help capture the craft beer crowd, and distinguish their snack mix from all of the other snack choices consumers have.

We created an identity that evoked “pub inspired”, using visuals that not only positioned their snack mix line as the perfect pairing for a consumer’s favorite brew but helped to established Brewhouse Legends as a unique, enticing and “legendary” brand.