WE’RE DRIVEN BY ONE PURPOSE—TO UNLOCK THE POTENTIAL OF THE BRANDS WE WORK WITH.

 

WE BELIEVE

That the best brands win. The ones that are uniquely distinctive, authentic, and meaningful. The brands that pique our interest and keep it long after the fact. The brands that resonate with the people they serve. This is what drives us—to help the brands we work with connect with their audience and stand out as leaders. We’ve given a name to our approach & philosophy and we call it: BRAND TRUE.™

Partnership over profit.

We act like each business we work with is our own, treating our clients as partners. Our team is always coming up with new ideas, planning, and strategizing—closely working with our clients to drive real results for their business.

Being small but mighty.

We’re not a massive creative agency. There’s no overly fancy office space, or fold out ping pong tables hidden within the walls (or is there!?) We’re a small but mighty creative team, allowing us to be versatile, flexible, and adaptable.

Awesome design always.

Our partnership approach and small-but-mighty design team results in awesome work. We’ll never send out work that isn’t awesome, just to “get it out.” Our partners deserve awesome output, and that’s exactly what we deliver, every single time.

WHAT WE DO

 

The real deal. Willful is a strategic partner that takes on each client challenge as our own. We thrive on ideas that solve real problems and drive real results.

We love what we do. We approach every aspect of strategy, planning, and creative development with exceptional care and craft.

Branding

Brand Audit

Brand Messaging

Brand Positioning

Brand Strategy

Brand Identity

Brand Identity Systems

Brand Guidelines

Digital

Digital Strategy

UI & UX Design

Web Development

Brochure Websites

eCommerce

Microsites

Content Development

SEO/PPC

Social Media

Design

Print Design

Packaging

Environmental

Catalogs

Brand Identity

Interactive

Presentations/Sales Kits

Brochures/Spec Sheets

Photography

Advertising

Print

Digital

Radio

Direct Mail

Point-of-Sale

Out-of-Home

FSI

Video

Interactive

Guerilla

More than anything, we want the people and brands we work with to succeed.

OUR TEAM

  • Black and white photo of a young man standing in front of a brick wall, wearing a blazer over a T-shirt with a printed design or text.

    WILL SOSA

    FOUNDER & CREATIVE DIRECTOR

  • Black and white photo of an older man with white hair, glasses, a beard, and a mustache, wearing a collared shirt with a pen in his left breast pocket.

    STEVE DUFFNER

    EVP / BRAND ARCHITECTURE

  • Black and white photo of a smiling woman with long, curly hair, sitting on a couch in a living room.

    GRACE THOMPSON

    SR. DESIGNER / ART DIRECTION

OUR WORK.

Yellow geometric shape with the text 'DAVEY AWARDS' and a wireframe style crystal icon on the lower left.

RECENT AWARDS

RECENT AWARDS

Close-up of a circular badge with a black background, gold and white text, and a gold center. The text mentions "2022" and "Gold Winner." The focus is on the top and data points of the badge design.
Close-up of a gold ring with black and white accents, inscribed with the words 'Gold Winner' and a website URL.
A graphic with a dark blue background and an irregular white shape in the center. On the bottom left is a logo of a geometric shape resembling a crystal with the text 'DAVEY AWARDS' in dark blue.
The image features a modern award trophy with the text 'DAVEY AWARDS' and an abstract geometric logo.
Yellow geometric shape with the text 'DAVEY AWARDS' and a stylized rock icon
Close-up of a circular silver badge with black text indicating it is a 2024 Silver Winner.
Yellow irregularly shaped award with black text that reads "DAVEY AWARDS" and a small outline of a gemstone above the text.
Circular badge with black, white, and gray design, displaying text about silver market prices for the year 2024.
A white, irregularly-shaped award trophy with a blue logo at the bottom left that reads 'DAVEY AWARDS' and features a geometric design resembling a gemstone.
Golden yellow irregular polygon with the text 'DAVEY AWARDS' and a small geometric icon in the bottom left corner on a dark blue background.
A white oval-shaped award with the logo and text 'DAVEY AWARDS' on it, set against a black background.
The image features a yellow, irregularly-shaped background with the text 'DAVEY AWARDS' and a simple outline of a gemstone or award in the lower left corner.
Gray octagonal award with a logo of a geometric stone and the text "DAVEY AWARDS"
A transparent, irregularly shaped award trophy with the logo and the text 'DAVEY AWARDS' at the bottom left corner.