WE’RE DRIVEN BY ONE PURPOSE—TO UNLOCK THE POTENTIAL OF THE BRANDS WE WORK WITH.
WE BELIEVE
That the best brands win. The ones that are uniquely distinctive, authentic, and meaningful. The brands that pique our interest and keep it long after the fact. The brands that resonate with the people they serve. This is what drives us—to help the brands we work with connect with their audience and stand out as leaders. We’ve given a name to our approach & philosophy and we call it: BRAND TRUE.™
Partnership over profit.
We act like each business we work with is our own, treating our clients as partners. Our team is always coming up with new ideas, planning, and strategizing—closely working with our clients to drive real results for their business.
Being small but mighty.
We’re not a massive creative agency. There’s no overly fancy office space, or fold out ping pong tables hidden within the walls (or is there!?) We’re a small but mighty creative team, allowing us to be versatile, flexible, and adaptable.
Awesome design always.
Our partnership approach and small-but-mighty design team results in awesome work. We’ll never send out work that isn’t awesome, just to “get it out.” Our partners deserve awesome output, and that’s exactly what we deliver, every single time.
WHAT WE DO
The real deal. Willful is a strategic partner that takes on each client challenge as our own. We thrive on ideas that solve real problems and drive real results.
We love what we do. We approach every aspect of strategy, planning, and creative development with exceptional care and craft.
Branding
Brand Audit
Brand Messaging
Brand Positioning
Brand Strategy
Brand Identity
Brand Identity Systems
Brand Guidelines
Digital
Digital Strategy
UI & UX Design
Web Development
Brochure Websites
eCommerce
Microsites
Content Development
SEO/PPC
Social Media
Design
Print Design
Packaging
Environmental
Catalogs
Brand Identity
Interactive
Presentations/Sales Kits
Brochures/Spec Sheets
Photography
Advertising
Digital
Radio
Direct Mail
Point-of-Sale
Out-of-Home
FSI
Video
Interactive
Guerilla
BRANDS WE’VE WORKED WITH
3VUE
Abbott Laboratories
Abbvie
Ace Hardware
American Academy of Pediatrics
AquaPure
Big Apple Bagels
Black & Decker
Blue Diamond
BMG
BP
Brewhouse Legends
Castrol
Chef Martin
Chevrolet
Chicago Bears
Chicago Flats
Chicago Importing Company
Chicago White Sox
City of Phoenix
Colony Displays
Craftsman
DeWalt
Discover
Ditka's
Dugan & Lopatka
Dukane
Electric Conduit Construction
Firestone
Fisher Nuts
Flex Commercial Laundry Solutions
Flinn Scientific
Ford Motor Company
Fortune Fish & Gourmet
Foster & Foster
Frontline Performance Group
Graycor
Hilton Honors
Huskie Tools
Ideal Industries
International
Ipsento Coffee
John B. Sanfilippo & Son
John Deere
Kardiel
LaMezcla Coffee Roasters
Marlboro Racing
Mastercard
Maytag
McDonalds
Medline
MIAONE
Microsoft
Midas
Midwestern Contractors
MiSUMi USA
My Favorite Muffin
Nissan
Northern Illinois University
Orchard Valley Harvest
Outlier Brewing Co.
PaperMate
Porsche
Protek IT
PUPCO
Remprex
Revcuity
Rivalmind
ROHO Living
Segal Group
ShareNow
SK Tools
Spartaco
Spartanics
Squirrel Nuts
Stacked Marketing
Stanley Tools
Talking Raven Brewing
TAP Pharmaceuticals
TEAM Concept Printing
TeeJet
TrendNorth
Turner Concrete
Ullman Tools
Umbraco
University of Illinois
WKPR
Wrangler
More than anything, we want the people and brands we work with to succeed.
OUR TEAM
-
WILL SOSA
FOUNDER & CREATIVE DIRECTOR
-
STEVE DUFFNER
EVP / BRAND ARCHITECTURE
-
GRACE THOMPSON
SR. DESIGNER / ART DIRECTION
OUR WORK.
RECENT AWARDS
RECENT AWARDS
