Inspire and spread the passion of good design.
Kardiel designs and builds custom-designed, high-quality furniture and accessories with a focus on pure mid-century Modern and Contemporary designs — handcrafted, hand-built home furnishings that are simply beautiful. With a constant focus on customization and creating beautiful pieces that define a customer’s individuality, Kardiel continues to be the source for home furnishings that are beautiful, comfortable, and stand the test of time.
WHAT WE DID
Mini Brand Audit
Brand Development
Brand Messaging
Brand Strategy
Industry Insights
Audience Research
Content Strategy
Copywriting
Visual Brand Development
Catalog Design
Catalog Production
Photography
Brand Collateral
The Challenge
We partnered with the Kardiel team to design a new fashion-forward, brand-centric portfolio of product collections for Kardiel Furniture. The portfolio needed to tell the Kardiel Story of timeless and purposeful furniture, handcrafted and designed for happy homes, in a manner that positively impacts and drives targeted audiences to the Kardiel brand and their website. Most importantly, it needed to create an emotional response to the brand.
The Solution
We designed a new high-end furniture catalog that showcases Kardiel products, speaks to their audiences, and evokes an emotional response to their brand and products. The catalog’s aesthetic focuses on driving an emotional response to their products and on generating enough interest and excitement to drive consumers to its site for more information and greater contact and conversion.
SILVER DAVEY WINNER
SILVER DAVEY WINNER
“The visual storytelling throughout the new Kardiel catalog captured our brand, the essence of our products, and the beauty of our designs.”
Founder