Ipsento is a Chicago cafe/bar serving coffee made from globally sourced beans by day and delicious cocktails by night.

They specialize in coffee and take pride in sourcing relationally and fairly. They craft-roast right in their shop, all prepared by rigorously trained baristas that are some of the best in Chicago. They needed packaging that help capture the brand and told the story of organic and all natural ingredients. We helped create a unique coffee packaging line using bold colors and hand-drawn illustrations.

WHAT WE DID

 

Strategy

Industry Insights

Audience Research

Brand Strategy

Branding

Packaging Design

Messaging

Iconography

Willful captured the Ipsento brand and the client vision perfectly.

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