For FPG Maestro, we helped build a brand experience that communicates their mission & vision.
Frontline Performance Group (FPG) believes in the potential of people and the unharnessed power of frontline opportunities. They develop true frontline ambassadors through a proven system of customized consulting, ongoing training and one-on-one coaching. To help fulfill that goal, they developed the Maestro Leadership Series, aimed at training and energizing team members, and unleashing their impact to achieve long-term results that benefit everyone. For Maestro, FPG turned to Willful to help brand Maestro and build a brand experience that communicates their mission & vision.
WHAT WE DID
Mini Brand Audit
Industry Insights
Audience Research
Content Strategy
Information Architecture
Brand Positioning
Brand Strategy
Brand Identity
Brand Architecture
Brand Guidelines
Brand Collateral
Graphic Elements
Messaging
Iconography
Print Collateral
UX/UI Design
Web Design
Social Media
“We wanted a leadership series that felt engaging and personal, and conveyed our devotion to the training and success of our clients—Willful was able to accomplish that through engaging visual storytelling.”
Ken Stellon, VP
Frontline Performance Group