Outlier Brewing is a midwest brewery that specializes in small batch brewing with fresh hoppy flavors and wild fermentations.

Locally owned brewing with a penchant for experimentation — creating new styles and a selection of great beers that are like nothing you’ve ever tasted. To convey this attitude, mentality and passion calls for an identity equally unique, and dare we say… rebellious. Willful worked with the Outlier team to create a brand identity that’s equal parts charisma and attitude, enabling a visual brand that’s as good as the brew it represents.

WHAT WE DID

 

Brand Strategy

Industry Insights

Audience Research

Brand Positioning

Brand Identity

Branding

Graphic Elements

Messaging

Iconography

Print Collateral

SILVER DAVEY WINNER

SILVER DAVEY WINNER

“We love how they captured our vision with an energetic, hip brand aesthetic that screams different & unique.”

Guillermo Rebollar, Founder

Previous
Previous

Stacked

Next
Next

Dukane