Outlier Brewing is a midwest brewery that specializes in small batch brewing with fresh hoppy flavors and wild fermentations.

Locally owned brewing with a penchant for experimentation — creating new styles and a selection of great beers that are like nothing you’ve ever tasted. To convey this attitude, mentality and passion calls for an identity equally unique, and dare we say… rebellious. Willful worked with the Outlier team to create a brand identity that’s equal parts charisma and attitude, enabling a visual brand that’s as good as the brew it represents.