There’s marketing, there’s strategy, and then there’s Stacked.

After years in digital marketing, the founders wanted to break out on their own and bring their elevated expertise and sensibilities to the world of strategic digital marketing.

Thus, Stacked Marketing Group was born. A strategic marketing agency specializing in all facets of digital outreach. One that’s modern and nimble, dedicated to understanding their client’s vision for the future of their business with a big-picture approach to marketing, strategizing to meet specific short-term, intermediate, and long-term goals. As they started to plan the launch of Stacked, they knew they needed an identity that would be the cornerstone to establishing the Stacked brand and assist in accurately conveying its story, positioning them as a leader and to-the-point purveyor of digital marketing tactics that would win the battle of mediocrity for their clients. They turned to Willful to create their new visual identity — one that is an accurate representation of Stacked, and helped separate them from the pack.

WHAT WE DID

 

Brand Audit

Brand Positioning

Brand Development

Brand Voice

Brand Messaging

Brand Strategy

Industry Insights

Audience Research

Content Strategy

Brand Identity

Brand Guidelines

Brand Collateral

The Challenge

Stacked wanted to develop something truly interruptive that would visually represent the culmination of their disciplines and assist in positioning them as a perfect complement to any company's AOR or in-house marketing department because they had figured out the formula for building big ideas that win the attention of intended demographics in the digital marketing space and get the consumer to act. The new brand identity needed to communicate its passionate marketing ethos to the masses.

The Solution

Our work began in collaborating with the Stacked team to identify what made them authentic and who they were “supposed to be” in the industry. From there, we uncovered a story that revolved around exceptional people invested in their craft and committed to their clients. This story led us to create a meaningful distinction for Stacked as a fundamentally different philosophy on digital marketing.

The answer was to create a memorable visual identity that was interruptive, modern, edgy, and portrayed the true essence of Stacked’s intentions. A visual mark that functions in all marketing tactics and allows for measured interpretation under the auspices of the brand guidelines. A mark that supports the brand long-term and aligns with Stacked’s vision for digital media tactics.

GOLD DAVEY WINNER

GOLD DAVEY WINNER

“Willful created a new identity that has set us apart, helping to tell our story & enhancing our brand's market position with exceptional design & customer-centric focus.”

Founder

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